How to Create High-Converting BOGO Deals in WooCommerce
(Step-by-Step Guide)

Last updated

November 27, 2025

Categories

WooCommerce

Read time

4 min

BOGO deals (Buy One Get One Free) are one of the most effective ways to increase revenue in any eCommerce store. They boost average order value, help you move inventory faster, and give customers a clear reason to buy now instead of later.

But if you’ve ever tried creating BOGO promotions in WooCommerce, you know the platform doesn’t offer built-in tools for advanced discount rules. The good news? With the right approach, you can set up flexible BOGO campaigns that actually drive results — without relying on messy coupon workarounds.

In this guide, you’ll learn:

 

  • Why BOGO promotions perform so well

  • Different types of BOGO deals you can run in WooCommerce

  • How to set up BOGO rules step-by-step

  • Real examples you can copy

  • A plugin-based method for more complex promotions

 

Let’s jump in.

Why BOGO Deals Work So Well in WooCommerce

Before creating a promotion, it’s useful to understand why BOGO discounts convert so effectively. BOGO deals trigger a few powerful buying behaviors:

1. They encourage customers to add more items

A “Buy 2, Get 1” or “Buy 3, Get 1 Free” offer nudges shoppers to increase quantities if they’re already considering a purchase.

2. They help clear inventory without heavy discounting

BOGO works especially well for seasonal items, older stock, low-cost accessories, or anything you want to move quickly.

3. They feel like a reward

Customers see a free or nearly-free item as a bonus instead of a price cut.

4. They’re easy to understand

Simple promotion = higher conversion rates.

The Types of BOGO Deals You Can Run in WooCommerce

Most stores use one of these:

 

1. Buy A, Get A Free

 

Example: Buy 1 candle, get 1 free.

 

2. Buy A, Get B Free

 

Example: Buy a laptop, get a laptop bag free.

 

3. Buy X, Get Y at a Discount

 

Example: Buy 2 shirts, get 1 at 50% off.

 

4. Quantity-Based Customer Rewards

 

Example: Buy 5 coffees, get the 6th for $0.25.

 

5. Category-Based BOGO Rules

 

Example: Buy any 3 items from “Home Decor,” get 1 free.

WooCommerce itself can’t handle these natively — which is why most stores turn to plugins.

How to Set Up BOGO Deals in WooCommerce (Step-by-Step)

Below is a simplified overview of how stores commonly approach BOGO promotions.

 

Step 1 — Decide Your Goal

 

Different goals = different BOGO structure.

 

  • Want larger cart sizes? → Buy 2, Get 1

  • Want to clear stock? → Buy 1, Get 1

  • Want to cross-sell? → Buy A, Get B free

 

 

Step 2 — Choose the Products for the Deal

 

You can target:

 

  • Individual products

  • Product variations

  • Entire categories

  • Bundles

 

 

Step 3 — Set Your Quantities

 

Examples:

 

  • Minimum purchase required

  • Max free items per cart

  • Ratio of purchased → free

 

 

Step 4 — Add Clear Messaging

 

Promotions convert only when customers see them.

Best places to display the deal:

 

  • Product page

  • Shop page

  • Cart page

  • Announcement bar

  • Product badges

 

 

Step 5 — Test Before Launching

 

Always test:

 

  • Adding multiple quantities

  • Cart totals

  • The discount logic

  • Checkout flow

 

How to Run Advanced BOGO Deals in WooCommerce (Without Coding)

If you need more flexible rules — such as Buy A Get B, quantity limits, category rules, or smart messaging — WooCommerce’s default coupons won’t cover it.

This is where a BOGO plugin helps.

One option is the Quick Buy One Get One Free extension, which lets you:

  • Create “Buy X, Get Y” rules for products or categories

  • Choose how many free items customers receive per quantity purchased

  • Limit maximum freebies per cart

  • Set minimum purchase quantities

  • Automatically display messaging on product and cart pages

This makes complex promotions easy to configure, especially if you run frequent sales or inventory-based campaigns.

View Quick BOGO

BOGO Promotion Ideas You Can Copy

Here are practical examples stores use to boost conversions:

 

Clearance Deal

 

Buy 2 T-shirts, get 1 50% off

Perfect for moving seasonal or overstocked items.

 

Cross-Sell Deal

 

Buy a Laptop, get a Laptop Bag Free

Boosts the value of each order.

 

Holiday / Event Promotion

 

Buy 3 candles, get 1 free

Great for Christmas, Black Friday, Valentine’s Day.

 

Loyalty / Reward Promo

 

Buy 5 coffees, get the 6th for $0.25

Encourages repeat purchases and daily use.

Use BOGO Deals to Increase Revenue without Deep Discounts

BOGO promotions are one of the highest-converting discount types you can use in WooCommerce — and when implemented correctly, they can:

  • Increase average order value

  • Clear inventory faster

  • Improve customer loyalty

  • Boost seasonal sales

  • Encourage repeat purchases

If you want to run simple or advanced BOGO offers without complex coupon workarounds, a dedicated tool like Quick Buy One Get One Free makes the process fast and reliable.